U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $26.7 billion in 2010. Sales in 2010 represented a 7.7 percent growth over 2009 sales. Experiencing the highest growth in sales during 2010 were organic fruits and vegetables, up 11.8 percent over 2009 sales.

Organic food and beverage sales represented approximately 4 percent of overall food and beverage sales in 2010. Leading were organic fruits and vegetables, now representing over 11 percent of all U.S. fruit and vegetable sales.

Total U.S. organic sales, including food and non-food products, were $28.682 billion in 2010, up 9.7 percent from 2009.

Retailers including mainstream supermarkets and club/warehouse stores in 2010 were responsible for 54 percent of all organic food sales. Natural retailers were responsible for 39 percent and the other 7 percent were sales from export, the Internet, farmers markets, mail order, and boutique and specialty stores.

Source: Organic Trade Association’s 2011 Organic Industry Survey

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